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      <image:title>Insights - Buying: Supplier selection (part 1)-Dont go choosing the wrong supplier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Selling: To prospect or prosper, That is the question! - Such segmentation does not need to be a massive operation, but more importantly when we take this more structured approach we can link it to the volume of new opportunities we actually need to deliver our growth. When you strip away foolish volume-based incentive schemes it will always be better have a smaller number of opportunities that have a reasonable chance of being converted into business than the scatter-gun approach associated with the word “prospecting”. Its always better to prosper rather than prospect.</image:title>
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