The Book
Selling is More Than Sales
A story of discovery, the bigger picture, and combining business development and sales to land a complex opportunity.
Most business books tell you what to do. This one shows you.
Selling is More Than Sales follows a commercial team through a high-stakes complex opportunity — from the very first conversation to contract award. Through the story you see the methodology in action: the stakeholder mapping, the early influence, the commercial thinking, the negotiation, and the moments where the outcome hangs in the balance.
The journey is the lesson. The story is the strategy.
Who it is for: Sales managers and commercial teams working on complex, high-value opportunities. Business development leads preparing for a major bid. Anyone who has felt that something more was needed on a big deal but wasn't sure what.
For Teams
Buy the book for your whole team — and bring Merrick in for the conversation.
Order ten or more copies of Selling is More Than Sales and Merrick joins your team for a one-hour Q&A session included in the price.
The session is built around the questions your team actually have after reading — not a generic presentation. It gives everyone a shared reference point and the space to challenge, discuss, and connect the ideas directly to the deals they are working on.
Best for: Sales teams, commercial managers, and leadership teams preparing for a major bid or contract cycle.
Read it before you commit to anything else.
The methodology in the book is the same methodology Merrick brings to his consulting, coaching, and speaking work. It is the fastest way to understand the thinking.